25 Oct '11, 3pm

Coca-Cola is turning its iconic red cans white & committing $3 million to #WWF’s polar bear conservation efforts.

(ATLANTA, October 25, 2011) – Beginning next month, white will be the new red. Coca-Cola and World Wildlife Fund (WWF) are joining forces in a bold new campaign to help protect the polar bear’s Arctic home. For the first time ever, Coca-Cola is turning its iconic red cans white in celebration of the polar bear and committing up to $3 million to WWF’s polar bear conservation efforts. The Company is also asking fans in the U.S. to join the “Arctic Home” campaign by texting donations. “We want to help the polar bear—a beloved Coca-Cola icon since 1922—by helping conserve its Arctic habitat,” said Muhtar Kent, Chairman and CEO of The Coca-Cola Company. “That’s why we’re using one of our greatest assets—our flagship brand, Coca-Cola—to raise awareness for this important cause. And by partnering with WWF, we can truly make a positive difference for these majestic animals.” First...

Full article: http://www.worldwildlife.org/who/media/press/2011/WWFPres...

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