24 Oct '11, 10pm

Smart Grid Strategy: Utilities Need to Engage Both Customers and Employees

Smart Grid Strategy: Utilities Need to Engage Both Customers and Employees

While customer backlash in smart meter rollouts has created bad PR for utilities in some cases, utilities should rely on a tried-and-true messaging philosophy when deploying smart grid programs: Keep it simple. Such advice comes from a report to be released today by the Smart Grid Customer Collaborative (SGCC) , an Atlanta-based independent organization made up of utilities, non-profits, and technology developers. The report, "Excellence in Consumer Engagement," includes research and analysis of 150 "mature" smart grid programs with deep-dive interviews into 21 specific utilities. The 10 themes addressed in the report provide utilities a checklist of best practices in smart grid deployments, ranging from building trust ("fostering goodwill establishes a foundation for success") to advanced customer targeting ("attitudinal segmentation may improve program messaging"). But a...

Full article: http://www.greenbiz.com/news/2011/10/24/smart-grid-strate...

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