24 Oct '11, 12pm

3 Hurdles Facing the Electric Vehicle Industry

3 Hurdles Facing the Electric Vehicle Industry

Although we've made advancements in electric vehicle (EV) technology and adoption in the past few years, uncertainty remains about the future of EVs. This reality was highlighted at the Business of Plugging In 2011 conference held last week in Dearborn, Mich. Three major themes emerged during the event, which was attended by thought leaders in the electric vehicle space, including representatives from automakers, suppliers, utilities, policy makers and academics. 1. Difficult Forecasting Leads Automakers to Hedge Bets Surveys have shown that customers are willing to consider a plug-in electric vehicle (PEV) for their next automobile purchase, with numbers generally in the 50 percent range of respondents (source and source). Nonetheless, market penetration of more-conventional hybrid electric vehicles (HEV), such as the Toyota Prius, has struggled to break 3 percent of tota...

Full article: http://www.greenbiz.com/blog/2011/10/24/3-hurdles-facing-...

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