24 Oct '11, 12pm

Why 'Sustainable Excellence' Matters More Than Ever

Why 'Sustainable Excellence' Matters More Than Ever

I met Aron Cramer in 1995, weeks after he joined BSR , the San Francisco-based global network of more than 250 member companies working on sustainable business strategies and solutions. He went on to open the organization’s Paris office in 2002 and became BSR’s president and CEO in 2004. I’ve had the good fortune of working with BSR in a number of capacities since its founding in 1992, and have watched Cramer emerge as one of the world’s most articulate thinkers on the opportunities and challenges that lie at the intersection of business and sustainability. On the occasion of the paperback publication of his book, Sustainable Excellence , co-authored with Zachary Karabell — and in the run-up to next week’s 2011 BSR Conference , November 1-4 in San Francisco — I caught up with Cramer to find out how corporate responsibility has changed since we last talked a year ago, the i...

Full article: http://www.greenbiz.com/blog/2011/10/24/why-sustainable-e...

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