24 Oct '11, 5am

Can Utilities Explain Smart Grid to Their Own Employees?

Can Utilities Explain Smart Grid to Their Own Employees?

What good is it to teach your customers to ask smart questions about their smart meters if their utility customer representatives don’t know the smart answers? That’s one of the many pitfalls that utilities need to avoid to keep smart grid projects from being rejected by customers, according to the latest report from the Smart Grid Consumer Collaborative . The industry research group has collected interviews from dozens of utilities to come up with 10 key suggestions for customer-friendly smart grid deployments. Many of the takeaways of the report come as little surprise — utility customers lack awareness of their own energy use, they care a lot more about saving money than being eco-friendly, and they’re only going to take simple and easy steps to use power more efficiently. But underlying all the guidance on how utility customers interact with their smart meters, utiliti...

Full article: http://www.greentechmedia.com/articles/read/utilities-nee...

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