23 Oct '11, 12pm

In Sugar vs Corn lawsuit, judge rules against corn processors over misleading "corn sugar" ad campaign.

Big sugar sued the corn processors this year as a result of what they called "false advertising, pure and simple." Inder Mathur, president and CEO of Western Sugar Cooperative said in a statement earlier this year. "If consumers are concerned about your product, then you should improve it or explain its benefits, not try to deceive people about its name or distort scientific facts." Judge Marshall also found that the Corn Refiners Association's multi-million dollar campaign did "constitute 'commercial speech.'" According to a press release from the Sugar Association, the lawsuit states that: [C]onsumers have increasingly sought to avoid products containing HFCS because of a wide range of health concerns. The lawsuit claims that the CRA has engaged in false advertising about these concerns. As part of this effort the CRA has advertised that HFCS is "corn sugar," equated it ...

Full article: http://www.treehugger.com/files/2011/10/judge-rules-again...

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