21 Oct '11, 9pm

Meet the tar sands PR wizard #noKXL #oil #eco #activist #environment #ff @EcoJive

Meet the tar sands PR wizard #noKXL #oil #eco #activist #environment #ff @EcoJive

Levant's deceptively simple arguments have been gaining traction among the champions of Alberta's tar sands, and they were even picked up recently by U.S. Energy Secretary Steven Chu . Yet they neglect some key facts: In a global oil market, escalating demand ensures that the Saudis will never want for customers, no matter how much the U.S. takes from Canada. Even the pro-Keystone XL 'Petroleum Economist' notes that the "Ethical Oil" approach includes "strange arguments that show little grasp of the global economy, or the way its most important commodity is traded." Unfortunately, these counterarguments are more complex, lacking the sound-bite simplicity of Ethical Oil's good-versus-evil message. If you're familiar with the tobacco industry's all-out campaign to downplay the adverse health effects of cigarettes, Levant's rhetorical style might sound familiar. From June 200...

Full article: http://www.mnn.com/earth-matters/politics/stories/meet-th...

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