21 Oct '11, 10am

Will McKinsey's 'Business of Sustainability' Report Elevate the Triple Bottom Line?

Will McKinsey's 'Business of Sustainability' Report Elevate the Triple Bottom Line?

McKinsey has a unique ability to frame a conversation. During the last decade when a price on greenhouse gases seemed imminent, every Fortune 500, government or startup’s GHG strategic plan featured McKinsey’s GHG Cost Curve . While the argument for carbon abatement may have fallen out of favor, leading companies discovered that sustainability initiatives create value beyond GHG reductions and positive PR. By capturing these trends in their latest report, The Business of Sustainability, McKinsey has once again created a framework that facilitates value driven discussions about sustainability and the triple bottom line. The report includes extensive survey results and highlights a number of interesting findings. For example, in past years respondents identified reputation as the leading driver for pursuing sustainability, while this year concern for costs emerged as the lea...

Full article: http://www.triplepundit.com/2011/10/business-of-sustainab...

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