21 Oct '11, 5am

GM Pulls Offensive Ad Mocking College-Aged Cyclists | Care2 Causes

GM Pulls Offensive Ad Mocking College-Aged Cyclists | Care2 Causes

Written by Brian Stewart , Campus Progress General Motors has pulled an ad targeted at college students that implied riding a bike was uncool and awkward. The ad, which ran in college publications, shows a woman riding in the passenger seat of a car and seemingly laughing at a college-aged male biker, who is portrayed as embarrassed and tries to hide his face. “Reality sucks,” the ad reads. “Luckily the GM college discount doesn’t. … Stop pedaling…start driving.” The backlash against the ad was widespread, with the League of American Bicyclists providing some awesome sarcastic commentary on what they called “one of the more remarkably ill-conceived car ad campaigns of all time.” They write: If you are a student looking to add tens of thousands of dollars of long term debt, care little about the environment, and want to lump two tons of steel around campus while paying thro...

Full article: http://www.care2.com/causes/gm-pulls-offensive-ad-mocking...

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