20 Oct '11, 8pm

Google Wants to Show Why the Cloud Means Bigger is Greener

Google Wants to Show Why the Cloud Means Bigger is Greener

Google's Gmail spells trouble for the U.S. Postal Service and, if you're not careful, it can be a risky place to store your data . Aside from that, Gmail is good for the rest of us -- and, importantly, for the planet. Indeed, cloud-based computing -- the way Google, Amazon, Yahoo!, Microsoft and Facebook and others provide you with data storage and software from their servers -- turns out to be a great way to save energy and reduce greenhouse gas emissions... if those companies run their businesses right. That's because in computing, as in so many other industries, scale drives efficiency. Bigger is greener. That, at least, is my takeaway (as they say in the tech world) from a conversation this week with Urs Hölzle , a top Google executive who oversees company operations, particularly its data centers. Urs (rhymes with Coors), who is 48, left an academic job in 1999 to bec...

Full article: http://www.greenbiz.com/blog/2011/10/20/google-wants-show...

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