20 Oct '11, 12pm

GreenBlue Works to Take the Confusion out of Recycling Labels

GreenBlue Works to Take the Confusion out of Recycling Labels

Let's assume you do -- the majority of the U.S. population has access to at least some curbside recycling services, and recycling has become an ingrained habit, at least for some materials. So let's rephrase the question. Are you recycling everything you're able to? Are you recycling too much, or recycling the wrong items? Do you even know what types of plastic you can recycle? And lastly, are you recycling the caps of your plastic bottles? Those questions -- and many more like them -- are among the reasons that recycling has become a thorny issue, and serve as obstacles to getting recycling of plastic above its currently anemic 28 percent recovery rate. "The consumer is stuck in the middle," says Anne Bedarf, a project manager at the Sustainable Packaging Coalition. "There are too many labels and not enough clarity about what they should do." To overcome those challenges,...

Full article: http://www.greenbiz.com/news/2011/10/20/greenblue-works-t...

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