19 Oct '11, 4pm

Q&A: Geraldine Howard

Q&A: Geraldine Howard

Along with Neal’s Yard Remedies, Aromatherapy Associates is one of the UK’s best-known aromatherapy-based beauty brands. Founded by Geraldine Howard and Sue Beechey almost 30 years ago, Aromatherapy Associates was among the first to show that natural essential oils not only worked, but that they worked well. Combining luxe formulations with an encylopaedic knowledge of botanicals, the brand has gone from strength to strength, branching out into spa treatments along the way but never losing sight of its agrarian roots. So what’s next for the brand? Green Living editor, Ruth Styles, caught up with Geraldine Howard to find out. Ruth Styles: You’ve been in the beauty business since the 1980s. How have things changed since then? Do you think people today are more conscious of what they put on their skin? Geraldine Howard: ‘Absolutely: consumers have a far greater appreciation n...

Full article: http://www.theecologist.org/green_green_living/Q_and_A/10...

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Aromatherapy Associates launches London store

Aromatherapy Associates launches London store

theecologist.org 19 Oct '11, 2pm

Despite having been around for more than 30 years, Aromatherapy Associates has never had a store of its own, but all that ...