19 Oct '11, 1pm

Exposing the ties between #Amazon #rainforest destruction and the leather industry:

Exposing the ties between #Amazon #rainforest destruction and the leather industry:

Italian fashion: stylish and sophisticated, but unfortunately may be linked to the destruction of the Amazon rainforest . As cattle ranching is responsible for about 80 per cent of deforestation in Brazil, it is likely that Brazilian shoe leather comes from areas of cleared rainforest. So a team of Greenpeace activists have set up an alternative photoshoot today outside a major industry event in Italy to remind the world's shoe and leather companies that we can't walk all over the Amazon. The catwalk and fashion shoot appeared at the Linea Pelle show in Bologna where attendees were greeted with the message "Salvati la pelle". In Italian, 'pelle' means life as well as leather, so it translates as either 'save your skin' or 'save your leather' – take your pick. Top Italian models glided in front of images of pristine Amazon forests, which then flipped round to show the messa...

Full article: http://www.greenpeace.org.uk/blog/forests/giving-deforest...

Tweets

Did you leather shoes contribute to deforestation in the Amazon?

Did you leather shoes contribute to deforestati...

ecouterre.com 20 Oct '11, 2pm

Greenpeace held the demonstration in tandem with the release of Broken Promises , a new report that details the Brazilian ...

“World’s largest beef company breaks commitment on avoiding #Amazon #deforestation”, via @mongabay:

“World’s largest beef company breaks commitment...

news.mongabay.com 19 Oct '11, 6pm

World's largest beef company breaks commitment on avoiding Amazon deforestation mongabay.com October 19, 2011 In a campaig...

Deep sea destruction funded by European taxpayers. New blog & report:

Deep sea destruction funded by European taxpaye...

greenpeace.org.uk 19 Oct '11, 3pm

In the deep sea northwest of the UK, bottom trawlers are destroying ancient and mostly undiscovered ecosystems. They are p...

Greenpeace Connects Italy's Fashion Industry to Deforestation:

Greenpeace Connects Italy's Fashion Industry to...

feelgoodstyle.com 25 Oct '11, 4pm

reporting on the organization’s Italian event stated that, “While the fashion industry doesn’t necessarily have the abilit...

Mattel Says Yes to Greenpeace, No to Rainforest Destruction

Mattel Says Yes to Greenpeace, No to Rainforest...

triplepundit.com 10 Oct '11, 11am

Last week, Greenpeace made another impressive victory in its ongoing battle against paper company Asia Pulp and Paper (APP...

Enjoy the best of Italian at St Regis Singapore, Oct 20 -22

Enjoy the best of Italian at St Regis Singapore...

soshiok.com 19 Oct '11, 6pm

When you're delighting in a resplendently crafted meal by a celebrity chef, matched with luscious wines and capped with a ...