19 Oct '11, 12pm

How Patagonia and Opower Point the Way to Sustainable Consumption

How Patagonia and Opower Point the Way to Sustainable Consumption

This article originally appeared in BSR's Insight , and is reprinted with permission. Sustainable consumption remains the next big challenge in sustainability. Without recounting impending resource scarcity and the population boom, the macro trends show that we're heading into a very different world. While leading companies have focused on reducing the negative environmental and social impacts on the supply side for years, those efficiency gains will get us only part of the way to a sustainable society. And so attention now swings to the demand side. Sustainable consumption, at its core, is trying to resolve the tension between limited resources and consumer demand. Last year, BSR's research report illuminated opportunities for companies to pursue sustainable consumption by coupling radical efficiency gains in production with product design, consumer engagement, and end-of...

Full article: http://www.greenbiz.com/blog/2011/10/19/how-patagonia-and...

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