19 Oct '11, 9am

Green Consumption 2.0 – Not Just Frugality

Green Consumption 2.0 – Not Just Frugality

The article pointed out that we see a change in the patterns of green consumption due to the difficult economic environment, shifting the focus from premium green products to frugality – goodbye new bamboo shirts, hello homemade cleaning materials. But is the new model of green consumption (i.e. green consumption 2.0) really just about abandoning Whole Foods and adopting frugality? Not necessarily. First, I have to say something about Whole Foods. In a way it has become a symbol of green consumption 1.0, and it also became very popular to criticize it for its expensive prices . David Quilty told the NY Times reporter that he stopped shopping there for produce and now buys fruit and vegetables at a farmers’ market, which “is much cheaper than Whole Foods.”

Full article: http://www.triplepundit.com/2011/10/green-consumption-20-...

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