17 Oct '11, 8pm

World’s Coffee Supply ‘Threatened’, Warns Java Giant

World’s Coffee Supply ‘Threatened’, Warns Java Giant

Imagine: One Monday morning in America…you pull into your favorite, drive-through espresso stand, only to find a “closed due to lack of beans” sign…Or you pop into you local coffee drink retailer, and find that the price of a 12 ounce latte has tripled to over 7 bucks, plus tax… It’s fair to guess that this would have wide-spread repercussion on our nation’s economic engine, such as it is…Lack of convenient caffeine (in our favorite beverage form) could precipitate a real crisis, of unknown duration. Ok, so maybe the thought of a drastic reduction in the world’s coffee supply is not on your ‘deep concern radar’…but it is to Coffee retail giant Starbucks, whose concern for its global supply chain — sourced most in Central America — has always been of deep (and obvious) concern. In a recent interview in The Guardian , Starbucks’ ‘sustainability director’ Jim Hanna told the r...

Full article: http://planetsave.com/2011/10/17/worlds-coffee-supply-thr...

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