17 Oct '11, 7pm

Would you conserve energy at home if you saw your friends posting about it on Facebook?

Would you conserve energy at home if you saw your friends posting about it on Facebook?

Facebook, the Natural Resources Defense Council and Opower are developing a new Facebook application that helps users compare energy use and share energy-savings tips. Photo: Opower Would you be more likely to conserve energy at home if you saw your friends posting about their energy savings on Facebook? That’s the thinking behind a new “social energy” application that will launch next year for 4 million utility customers, including all Chicago residents. Today, Facebook , environmental advocacy group the Natural Resources Defense Council (NRDC) and energy information software company Opower announced a partnership to jointly develop an app that harnesses the power of social networking to motivate consumers to use energy more efficiently. The app will allow utility customers who choose to participate to benchmark their home’s energy use against a national average of simila...

Full article: http://earth911.com/news/2011/10/17/opower-on-facebook/

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