17 Oct '11, 5pm

Facebook Launching "Social Energy" App for Improving Energy Efficiency with @NRDC #facebook #energy via @jaymiheimbuch

Facebook Launching "Social Energy" App for Improving Energy Efficiency with @NRDC #facebook #energy via @jaymiheimbuch

NRDC reports that the new platform will focus on energy efficiency, helping people to "enjoy same level of comfort at lower costs." The app will allow comparison of your home to similar homes as well as to friends' energy consumption, and post conversations about energy consumption in your newsfeed. It will automatically import your energy data (which might be way TMI for many users already concerned with Facebook privacy issues) or if your utility isn't participating with the app you can input your energy data manually. We have to agree that we need to keep trying new methods until something sticks, and gets all of us to pay attention to -- and reduce -- our home energy consumption. Whether or not this app will take off where others have failed is yet to be seen, but we're very interested in watching what happens after the launch. Martin LaMonica of CNet writes , "The app...

Full article: http://www.treehugger.com/files/2011/10/facebook-launchin...

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