17 Oct '11, 11am

GM Tells College Students to be Ashamed of Biking to Class

GM Tells College Students to be Ashamed of Biking to Class

Marketing campaigns are usually developed after research and input from the target audience, often spanning weeks and costing tens of thousands of dollars. Yet, GM still launched an ad campaign that scorned biking and encouraged college students to spend thousands of dollars on a new car. Immediate, pervasive and sweeping outrage caused GM to quickly pull the campaign, but the fact that they paid for and promoted it in the first place shows a company who targets consumers who largely cannot afford a new car, ignores obvious and well-documented trends and data, and denigrates a physically beneficial, economically responsible, and climate-friendly form of transportation. GM ignored that fact that biking is growing in popularity, bike sharing programs are on the rise, obesity rates in the U.S. are high, U.S. greenhouse gas emissions are among the highest in the world, college...

Full article: http://www.triplepundit.com/2011/10/gm-tells-college-stud...

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