16 Oct '11, 8am

How your company can get the most from Social Media for its #CSR Report - #CRReporting #SM #SocialMedia

As companies develop the use of social media in corporate communications, what potential is there for improving sustainability reporting? Although many companies have begun to use social media for their marketing, it is still only a few that have seriously experimented with it as a part of their sustainability or corporate responsibility reporting. The received wisdom is that social media is all about moving from broadcasting messages (“one to many”) to conversations (“many to many”). The reality is not so simple. Some of the more effective engagements through social media have come from campaign groups using the platform to spread their messages virally. For example, Greenpeace has made significant use of the medium. Most recently, it produced videos of people stripping off branded sportswear clothes outside stores to protest at the use of toxic chemicals in manufacturing...

Full article: http://www.ethicalcorp.com/communications-reporting/socia...

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Growing use of social media

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