14 Oct '11, 8pm

IF11: The Secrets to Using Digital Tools to Spur Innovation

IF11: The Secrets to Using Digital Tools to Spur Innovation

Collaboration is critical for sustainable innovation, and there's no shortage of digital tools to help people and their companies make the connection, FMYI President Justin Yuen told attendees at the GreenBiz Innovation Forum . It's important to select a tool that helps your business achieve its goals. Cool tools are good, but it's essential to avoid getting mired in a tool's cool factor and losing sight of your objective. "To me, it's always about the people, not certain technology," Yuen said. "The focus really starts on knowing the audience you want to reach, the information you want to share, but most importantly, the action you want to come out of it. "Obviously there's many, many tools to communicate with folks. There's websites, email, discussion forums -- but my main interest is: How do you bring people together to create action?" Yuen offered his insights as the f...

Full article: http://www.greenbiz.com/blog/2011/10/14/if11-secrets-usin...

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