14 Oct '11, 3pm

IF11: Rising to the Next Challenge of Innovation

IF11: Rising to the Next Challenge of Innovation

Innovation can be hard to recognize and even tougher to achieve. There's no app or perfect formula for it, says Steelcase's Angela Nahikian . Yet there are ways for companies to stimulate the creative thinking that can yield the great ideas leading to sweeping change. Thinking about the impact of innovation is key to the process, Nahikian told the audience at the GreenBiz Innovation Forum . "You know real innovation has happened when social norms, expectations and behaviors have fundamentally changed," said Nahikian, the director of global environmental sustainability for Steelcase. "That means innovators are social change agents -- and that takes it up a notch. The innovator really has to think, 'What effect am I going to have on the system?' " "I think that's the next challenge -- to think of things from a systems view ," she said. Steelcase, a giant in the office furnit...

Full article: http://www.greenbiz.com/blog/2011/10/14/if11-rising-next-...

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Photos from the Innovation Forum

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