14 Oct '11, 3pm

Can luxury car brands market green vehicles?

Luxury car brands have a problem. They want to be green, honest! But luxury, according to The New York Times , means "bigger, stronger, faster." None of those adjectives translate into "fuel economy." They're trying, though! Aston Martin, for instance, turned a tiny Toyota smart car into the fancy Cygnet, which has 1.3 liter engine. Mercedes is working on smaller cars, some with hybrid or electric engines. Lexus has a "compact luxury hybrid hatchback" (whatever that is). The problem is, luxury brands are afraid of screwing up and being laughed off the global auto sales stage for trying to pass of a car that is not "bigger, stronger, faster" as a luxury vehicle. It's easy to show off in a car that goes VROOOOOOMMMMmmmm. EVs don't make any noise, so how will people know that you spent a lot of money to get to go really, really fast?

Full article: http://www.grist.org/list/2011-10-14-can-luxury-car-brand...

Tweets

Hybrid car retrofit market set to expand

thegreencarwebsite.co.uk 14 Oct '11, 12am

Ever thought about turning your existing vehicle into a hybrid? According to Protean Electric , it seems more and more of ...

Want To Know What Life Is Like With An Electric Car? Watch This

Want To Know What Life Is Like With An Electric...

greencarreports.com 17 Oct '11, 4pm

While we can tell you the latest news in the world of plug-in cars as well as share our own professional opinions of the c...

Europe to become first electric car mass market

thegreencarwebsite.co.uk 10 Oct '11, 10am

Automotive executives expect that Europe will become the first mass market for electric cars , new research from Ernst & Y...

Top 10 Luxury Brands Using Digital

Top 10 Luxury Brands Using Digital

luxuo.com 17 Oct '11, 8am

L2, a company that conducts research on digital business innovation, has released a study on the most web-savvy designers....

GrowSmartBusiness: Luxury Is Hot Even Though Economy Is Not #li

GrowSmartBusiness: Luxury Is Hot Even Though Ec...

networksolutions.com 14 Oct '11, 4pm

Average Consumers in the Lead – Compared to the same time period in 2010, average consumers are leading luxury fashion spe...

Green Your Commute- Go Green While Getting Around:

Green Your Commute- Go Green While Getting Around:

nature.org 17 Oct '11, 7pm

With 75 percent of Americans getting to work by driving solo , green commuting offers an opportunity to make a big differe...

Audi's Latest Engine Blends Performance With Fuel Economy - via - Green Car Reports #Audi #Green

Audi's Latest Engine Blends Performance With Fu...

greencarreports.com 14 Oct '11, 1pm

Perhaps the most innovative system in the new 1.8 TFSI engine is its electronic coolant regulation system, designed to bri...

Demystifying Electric Vehicles, From Market Adoption to Distributed Storage: This is the first piece in a four...

Demystifying Electric Vehicles, From Market Ado...

greentechmedia.com 12 Oct '11, 1pm

Finally, and perhaps most importantly, frequent cycling has significant impact on battery performance and lifespan. The co...

Reports: GM to offer all-electric city car in US

greencarcongress.com 12 Oct '11, 2am

Reports: GM to offer all-electric city car in US 11 October 2011 The Detroit News reported that GM will announce on Wednes...

Detroit News: GM to Produce All-Electric City Car: General Motors (NYSE:GM) looks like it's set to announce an...

Detroit News: GM to Produce All-Electric City C...

greentechmedia.com 12 Oct '11, 4am

General Motors (NYSE:GM) looks like it's set to announce an "all-electric city car" according to reports in The Detroit Ne...

Four Scenarios on Brands and Sustainability

Four Scenarios on Brands and Sustainability

greenbiz.com 10 Oct '11, 1am

What will sustainable products and services look like at the end of this decade? Will the green consumer marketplace conti...

Natural Gas Vehicles Expected To Expand Share, Outside U.S. #car #green

Natural Gas Vehicles Expected To Expand Share, ...

greencarreports.com 07 Oct '11, 6pm

By John Voelcker John Voelcker Senior Editor BIO John is Senior Editor for High Gear Media. In addition to news and review...

Luxury brands seek fortunes in Asia Channel NewsAsia: As luxury fashion houses target Asian consumers to tap int...

Luxury brands seek fortunes in Asia Channel New...

channelnewsasia.com 07 Oct '11, 1pm

SINGAPORE: As luxury fashion houses target Asian consumers to tap into the region's growth, analysts said smaller brands t...

How Google's Self-Driving Car Works

How Google's Self-Driving Car Works

greencarreports.com 19 Oct '11, 1am

Priuses has now logged more than 190,000 miles (about 300,000 kilometers), driving in city traffic, busy highways, and mou...

Luxury's Mixed Messages | Evaluating Current Market Research

Luxury's Mixed Messages | Evaluating Current Ma...

justluxe.com 04 Oct '11, 11pm

MedHelp, the world’s largest health social network and leading provider of consumer health applications, today (September ...