14 Oct '11, 9am

Fair Trade for All: Fair Trade Becomes Mainstream

Fair Trade for All: Fair Trade Becomes Mainstream

Says Rice, “The challenge for us all now is how we can evolve the Fair Trade model in order to make it bigger, more scalable and to have greater impact on hard working farmers and farm workers around the world. And so toward that end we’ve recently launched Fair Trade for All , which is our effort to evolve and innovate the Fair Trade model in order to make it more scalable. ‘Innovation for impact’ is really the way we’re thinking about it. What that means concretely is we’re forming a series of new partnerships with fantastic NGO’s and other organizations that can help us accomplish this mission. The partnership with Scientific Certification Systems is to bring a new certification expertise into the Fair Trade world. We’re also working with a number of NGO’s and funders to make sure that co-ops and other Fair Trade producers have access to capital, have access to training...

Full article: http://www.triplepundit.com/2011/10/fair-trade-all/

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