13 Oct '11, 7pm

Dr. Pepper doesn’t want me to drink their latest diet soda. Thank God.

Dr. Pepper doesn’t want me to drink their latest diet soda. Thank God.

Thank godessa. Image: Dr. Pepper Snapple Group The internet is fizzing over a new diet soda marketed strictly to men from, of all companies, Dr. Pepper. In a wildly misguided effort to get Bro Six-Pack to start calorie-counting, they've deployed an array of Axe-Deodorant-style "viral" marketing initiatives that are about as stale and musky as Tim Allen's man-cave . And boy oh boy, is "Dr. Pepper Ten" corny. From the AP : Instead of the dainty tan bubbles on the diet can, Ten will be wrapped in gunmetal grey packaging with silver bullets ... A Facebook page for the drink contains an application that allows it to exclude women from viewing content, which includes games and videos aimed at being "manly." For instance, there's a shooting gallery where you shoot things like high heels and lipstick. The campaign makes me so sick to my stomach, I feel like I've drunk a Dr. Pepper...

Full article: http://www.grist.org/scary-food/2011-10-13-dr-pepper-does...

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