12 Oct '11, 12pm

10 Communication Strategies to Engage Employees in Sustainability

10 Communication Strategies to Engage Employees in Sustainability

Committing to sustainability, and taking action on it, is a critical element of today's corporate world, but without getting employees on board through a successful internal communications program, green and other social good initiatives are much less likely to succeed. Weinreb Group sat down with Susan McPherson , a Senior Vice President at Fenton whose focus is CSR and sustainability communications. We asked her to come up with a 10-point checklist of how the sustainability function or department can best communicate sustainability to its employees. Here are the tactics she finds most effective: 1) Reach employees where they are. In break rooms, conference rooms, washrooms, parking lots and online. As soon as you walk into Campbell Soup's world headquarters you see sustainability messaging in the waiting area, in the company cafeteria and yes, in the washrooms with remin...

Full article: http://www.greenbiz.com/blog/2011/10/12/10-communication-...

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