05 Sep '13, 2pm

companies

companies

Why firms fall short on touting their sustainability work By Caroline Carson Published September 05, 2013 Email | Print | Single Page View Tags: Consumer Trends , Marketing & Communication A trend that continues to surprise me is the public's continuing low level of recognition about companies' efforts to improve their social and environmental performance and give back to communities. In one survey, the proportion of respondents across 14 countries who have heard some or a lot about these efforts barely has changed in the past seven years, and more than 1 in 4 still say they have heard nothing at all. We know that the resources being put into corporate sustainability over this time period have intensified, as have the drive and competition for recognized leadership in this space. Why hasn't consumer recognition caught up? Advertising timidity Persistent and widespread skep...

Full article: http://www.greenbiz.com/blog/2013/09/05/why-firms-fall-sh...

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