11 Oct '11, 3pm

The Companies that Will Make a Business Out of Geoengineering

The Companies that Will Make a Business Out of Geoengineering

The risk of disruptive climate change grows every day. John Holdren, the White House science advisor, said last year that we have three options: Mitigate, adapt, suffer. If we don't mitigate (meaning reduce emissions), we'll have to adapt (move to new places, develop new crops, build sea walls). If we do neither, we'll suffer. But, as regular readers of this blog know, there's a fourth option -- geoengineering . Geoengineering is term used to describe planetary-scale technologies that are designed to counteract the climate effects of past greenhouse gas emissions to the atmosphere. I've been fascinated with geoengineering for about two years, and this week FORTUNE will publish my story, The Business of Cooling the Planet , about three startup companies that want to save the planet by capturing carbon dioxide from the air. This topic is so important that I'm planning to exp...

Full article: http://www.greenbiz.com/blog/2011/10/11/companies-will-ma...

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