11 Oct '11, 10am

Green Business: Ecotricity

Green Business: Ecotricity

Dale Vince, the founder, of Ecotricity, didn’t start out planning to build a business worth an estimated £100 million. In fact his primary concern, living out of a van on top of a hill in Stroud in 1991, was generating enough electricity to meet his own needs. Two decades later, he is the hippy who decided to ‘drop in’, sole owner of a major green electricity company and, surprisingly, a dedicated speed nut who owns a supercar (of which, more later). Perched atop that hill in the early 1990s, Vince could be sure of one thing at least - that there was plenty of wind. He was already using a small portable turbine to charge batteries, but decided that he wanted to build something bigger, which would provide for all of his - and others - energy needs. First, though, he explains over the phone from Ecotricity’s headquarters - the company is based in Stroud to this day - he disc...

Full article: http://www.theecologist.org/green_green_living/home/10876...

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