11 Oct '11, 9am

Companies must drive sustainability, rather than wait for customer demand @Forum4theFuture @Unilever_Press #20by20

A report from Sainsbury’s, Unilever and Forum for the Future says companies must drive sustainability, rather than waiting for consumers to demand more sustainable products and services. Consumer Futures 2020 says that companies should create consumer demand through marketing, communications and innovation. This tactic will make money for the most savvy brands, the report said. The report focuses on detailing four scenarios that explore how patterns of consumption and consumer behavior may change over the next nine years. The sustainability models cover varying degrees of prosperity and of consumer self-help (pictured ). The report authors say the scenarios are a practical tool to help organizations throughout the global consumer goods industry plan for the future. Possible future trends identified by the report include increased local sourcing of energy and food, a greate...

Full article: http://www.environmentalleader.com/2011/10/11/63311/

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