10 Oct '11, 2pm

Reframing the Sustainability Conversation to Risk and Resilience

Sustainability language has been very effective with a segment of business leaders who have embraced its principles in a wide variety of interpretations, but has been far less successful with the wider majority of companies, particularly small and medium-sized businesses. For all companies (and, to greater or lesser degrees, other organizations), cultivating resilience to risk is a fundamental strategic management goal, with clear fiduciary implications. Framing the conversation in this terminology can provide a more pragmatic, less freighted entrée to executives who have struggled to see the relevance of sustainability to their businesses. This inversion of the sustainability proposition offers to assist those companies to significantly strengthen their businesses (and thus the economy at large) while paradoxically advancing the cause of sustainability far more broadly, i...

Full article: http://www.environmentalleader.com/2011/10/10/reframing-t...

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