10 Oct '11, 1pm

Find out where the tuna was caught using a code on the can - John West #connectedproduct

John West, a leading brand of canned tuna and salmon in the U.K., has launched an online tracker to help customers sniff out the origin of their fish. Consumers can go to www.john-west.co.uk (screenshot above ) and enter their barcode and can code to find out where their fish was caught. BusinessGreen reports that the tracking tool will identify the fish’s origin right down to the boat that made the catch. John West is using custom software, developed in-house, for the tracking website. Although this is the first time it has made such detailed information publicly available, managing director Paul Reenan said the company has been tracking its supply chain for the past ten years. The company says it is the only U.K. and Ireland canned seafood manufacturer to wholly own a fleet of vessels, and that doing so gives it visibility over its whole fishing supply chain. Writing rec...

Full article: http://www.environmentalleader.com/2011/10/10/john-west-c...

Tweets

Canned Fish Maker John West Plunges into Supply Chain Transparency

Canned Fish Maker John West Plunges into Supply...

greenbiz.com 07 Oct '11, 7pm

If you have wondered who caught the tuna in your sandwich or the salmon in your salad, you will be able to find out next w...

Patagonia Asks Its Customers to 'Buy Less' and ...

triplepundit.com 10 Oct '11, 9am

Through both these methods, Patagonia is increasing their brand value by boosting the perceived value of their products. I...

$60m Gas Station Retrofit Project Launched by B...

environmentalleader.com 10 Oct '11, 9am

Phase one of the program is expected to be completed within two years. Castrovilla Inc. a wholly-owned subsidiary of Blue ...