10 Oct '11, 11am

Mattel Says Yes to Greenpeace, No to Rainforest Destruction

Mattel Says Yes to Greenpeace, No to Rainforest Destruction

Last week, Greenpeace made another impressive victory in its ongoing battle against paper company Asia Pulp and Paper (APP). After a four month Greenpeace campaign, Mattel, the largest toy company in the world and maker of the famed Barbie doll line announced a new paper policy. One of their decisions was to direct their printers not to contract with controversial sources, including APP. This was not just a huge win for Greenpeace, but also an important reminder to APP and other companies: rainforest destruction is bad for business. As we reported here on June , the campaign’s goal was to draw attention to the toy industry’s use of glossy cardboard packaging whose pulp is partly sourced from Indonesian rainforests. Greenpeace International investigations have also established links between leading toy brands, such Mattel, Disney and Lego and APP, which Greenpeace describes...

Full article: http://www.triplepundit.com/2011/10/mattel-greenpeace-app/

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