10 Oct '11, 10am

Unilever

Businesses should promote sustainable goods and services, regardless of the state of the economy and whether or not consumers demand them. That is the conclusion of a major new report today from think tank Forum for the Future, which explores four scenarios detailing potential shifts in consumer behaviour and the consumer goods industry over the next decade. FURTHER READING John West asks customers to pick over the bones of its supply chain US grocers embrace local, organic to try to drive growth in tough times It argues global challenges such as climate change, scarcity of key resources, and rapid population growth "make it essential for us to reorient our global economy around sustainable, low-carbon patterns of consumption". Businesses must realise the long-term risk of unsustainable practices far outweighs any immediate cost of repositioning themselves and their produc...

Full article: http://www.businessgreen.com/bg/news/2115835/report-susta...

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