10 Oct '11, 1am

Four Scenarios on Brands and Sustainability

Four Scenarios on Brands and Sustainability

What will sustainable products and services look like at the end of this decade? Will the green consumer marketplace continue to grow incrementally, painfully slowly, as it seems to have done over the past decade? Or will it accelerate, as new technologies and mindsets — not to mention a new generation of Digital Natives — weave sustainability into the fabric of the marketplace? Will sustainability even be relevant? Answering such questions isn’t for the faint of heart. The most we can hope for is some visibility into what various scenarios might look like. That’s the premise of a fascinating and rich report, out today, from Forum for the Future , the U.K. think tank, in collaboration with the British supermarket chain Sainsbury and the British-Dutch multinational Unilever. Consumer Futures 2020 , a free download, offers “different but entirely plausible scenarios” on how ...

Full article: http://www.greenbiz.com/blog/2011/10/10/four-scenarios-br...

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