08 Oct '11, 10am

Marketing a Life Less Cluttered: Does Money Buy Happiness?

Marketing a Life Less Cluttered: Does Money Buy Happiness?

Many entities have proposed indices to complement the gross domestic product (GDP), a traditional economic indicator that measures the market value of all the final goods and service produced in a country. The Wellbeing Index , a GDP complement created by sustainability consultant Robert Prescott-Allen with funding from the International Development Research Centre (IRDC), uses 87 different indicators including life expectancy and environmental factors to determine human well-being. On another front, “Happiness economics” is an academic discipline that attempts to quantify happiness by merging psychology and sociology with economics to maximize happiness measures over the financial bottom line. It turns out important Happiness economics measures of well-being include working less and leading a more simplified life. And the consumer trend of “downshifting” – of people choos...

Full article: http://www.triplepundit.com/2011/10/marketing-life-clutte...

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