07 Oct '11, 9pm
The Next Generation of Eco-Labels: Finally Influencing the Purchasing Decision
Such an easy-to-understand and useful label needs to be replicated. Not all products would work, but there are plenty with the right criteria to allow for a similar labeling system to be successful. The system would have to be based on a metric that is easily measurable and readily comparable, like fuel consumption. It would need to be a product that carries a cost associated with its use, e.g. something that consumes energy. And different choices would need to have meaningful cost differences over a relatively short timeframe. For example, the EPA’s new labels would be less consequential if gas was still under $1 per gallon, since saving $500 on fuel over five years isn’t going to have much impact on the purchase of even a $10,000 car.