06 Oct '11, 9pm

The Death of CSR

As part of the Quest for CSR 2.0 series My opening questions to you, dear readers, are: Has CSR failed? And if it has, should we kill it off before it misleads and distracts too many people from the changes we really need business to make? Or can we reinvent the concept and practice of CSR? First let me say what I understand by CSR. I take CSR to stand for Corporate Sustainability and Responsibility, rather than Corporate Social Responsibility, but feel free to use whichever proxy label you are most comfortable with. My definition is as follows: CSR is the way in which business consistently creates shared value in society through economic development, good governance, stakeholder responsiveness and environmental improvement. Put another way: CSR is an integrated, systemic approach by business that builds, rather than erodes or destroys, economic, social, human and natural ...

Full article: http://www.csrwire.com/blog/posts/166-the-death-of-csr

Tweets

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