06 Oct '11, 2pm

Steve Jobs - shows CEOs how it is possible for one company to change the world. An insightful post from @SustAbility

Steve Jobs - shows CEOs how it is possible for one company to change the world. An insightful post from @SustAbility

I was working in the mobile phone industry in January 2007, when Jobs stood up on stage and revealed the iPhone to the world. Many of my colleagues looked on unimpressed – sure it looked good, but it was too expensive, too big, too slow for internet browsing, too hard to type on… in fact too just-about-everything. The consensus seemed to be that Jobs, as an ‘outsider,’ just couldn’t understand the complexities of the mobile landscape we all inhabited. What my colleagues missed was that Jobs wasn’t looking to find his own place in that landscape; he was planning to terraform it. And terraform it he did. Five short years ago very few people outside the industry had ever heard the term “smartphone,” but now it seems that every other handset you see is either an iPhone or an imitation of it.

Full article: http://www.sustainability.com/blog/putting-the-steve-in-s...

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