06 Oct '11, 12pm

Mattel's sustainability goals are great for rainforests, may rekindle a love affair. (Via @businessgreen)

Barbie is set to become a beacon of greener living after its manufacturer this week agreed to reduce the environmental impact of its supply chain following a high profile campaign from Greenpeace that saw the iconic toy dumped by her long term partner Ken. Mattel yesterday revealed a set of new sustainable packaging goals, after Greenpeace accused the world's most famous blond of being packaged in material sourced from the Indonesian rainforests, home to a dwindling number of Sumatran tigers. FURTHER READING Ghana, smartphones and the secret to sustainable shea Food and drink giants on track to cut water use 20 per cent by 2020 Mattel said it will boost the use of post-consumer recycled content, where possible, and avoid virgin fibre from controversial sources. It also pledged to increase the percentage of fibre it uses that is certified as sustainable by a credible third-...

Full article: http://www.businessgreen.com/bg/news/2115104/barbie-ken-r...

Tweets

A toy story with a happy ending: #Mattel and #Barbie agree to stop toying with deforestation!

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greenpeace.org.uk 05 Oct '11, 11am

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I love you jay!

I love you jay!

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Posted via email from Winnilicious @ Posterous This entry was posted on Saturday, October 8th, 2011 at 00:12 and is filed ...

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Chanel In Love via @PurseBlog

Chanel In Love via @PurseBlog

purseblog.com 07 Oct '11, 1pm

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