06 Oct '11, 12pm

Pai: the eco favourite taking the beauty world by storm:

Pai: the eco favourite taking the beauty world by storm:

It’s funny how some of the best brands operate under the radar for 12 months or sometimes longer before coming up with a product that really makes the world sit up and listen. Despite her formidable reputation for serious beauty smarts, who had actually heard of Eve Lom – small band of devotees aside – before she launched her iconic cleanser; which, by the way, has since gone on to sell millions worldwide. Liz Earle, too, was virtually unknown until her Cleanse and Polish Hot Cloth Cleanser hit the shelves, while no-one can really say that Essie was their number one nail polish brand until the launch of the pale pink Ballet Slippers whipped the world’s beauty editors into a tizzy. Right now, there are a couple of beauty brands that are simmering along nicely, just waiting for a hero product to bring them to the boil. Among them are Shiffa – the Dubai-based beauty brand, wh...

Full article: http://www.theecologist.org/green_green_living/health_and...

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