06 Oct '11, 10am

Taking the Rose-Colored Glasses Off the Green Building Movement

Taking the Rose-Colored Glasses Off the Green Building Movement

There's a difference between a green revolution and a green party, and many in the sustainability movement have been mistaking the latter for the former. That was one of the key messages that New York Times columnist, author and three-time Pulitzer Prize winner Thomas L. Friedman brought to Greenbuild Wednesday. The opening night ceremony for the green building industry's largest annual gathering served up thought-provoking talks that focused on truth-telling -- a welcome departure from the celebration-affirmation-aspiration sendups that are typically the fare at convention curtain-raisers for any industry. "I always love it when people tell me we're having a green revolution," said Friedman, the keynote speaker. "Really, us? Having a green revolution? Have you ever been to a revolution where no one gets hurt? That's the green revolution: Each and every one's a winner. Gen...

Full article: http://www.greenbiz.com/blog/2011/10/06/taking-rose-color...

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