06 Oct '11, 9am

Many CFOs Lack Involvement in Sustainability Strategy: Some 31 percent of chief financial officers say they are

The most successful, strategic sustainability projects that I’ve been part of have been led by CFO’s and not only because of the financial payoffs but because of what embedded sustainability can do to spark innovation (in products and services); growth (in new markets) and engagement of the workforce (to advance lean, take costs out of the business, and provide a heightened sense of purpose and motivation). Take Jenniffer Deckard at Fairmount Minerals–the CFO at the time. Her leadership of the total system’s sustainability strategy not only had huge payoff in terms of leveraging new sources of value (lowering risks, harvesting increases in energy productivity, innovating new products, opening new markets, advancing the brand, and even creating game changers in the mining industry) but also led to her career advancement–she is now President of the company. Here is a video w...

Full article: http://www.environmentalleader.com/2011/10/06/many-cfos-l...

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