05 Oct '11, 5pm

Mattel Sets Sustainable Packaging Goals after Greenpeace Pressure

Mattel Sets Sustainable Packaging Goals after Greenpeace Pressure

Mattel unveiled a new paper and wood fiber sourcing policy today, months after a Greenpeace campaign highlighted Mattel's ties to a controversial supplier . The world's largest toymaker outlined steps that comprise its new sustainable sourcing principles. Mattel will: • Boost the amount of recycled content in its paper packaging. By the end of the year, 70 percent of its packaging will be recycled or sustainable, and by the end of 2015, this proportion will increase to 85 percent. • Avoid virgin fiber from controversial sources. • Increase the amount of fiber from third-party certified sources. Preference will be given to fiber certified by the Forest Stewardship Council. The company said it will also adopt procedures to confirm its practices reflect these principles, establish goals to measure progress, publicly report progress and support multi-stakeholder initiatives th...

Full article: http://www.greenbiz.com/news/2011/10/05/mattel-sets-susta...

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