05 Oct '11, 11am

A toy story with a happy ending: #Mattel and #Barbie agree to stop toying with deforestation!

A toy story with a happy ending: #Mattel and #Barbie agree to stop toying with deforestation!

You read that right – following over half a million emails sent by you, Barbie has realised that toying with deforestation is no game. Mattel, the company behind Barbie, has decided that being involved in the destruction of Indonesia's rainforests is bad for business as well as the planet, and has dropped deforestation from its production line. It was Barbie's shameful deforestation habit that forced Ken to break up with her back in June: she had destroyed rainforest in her toy packaging. Mattel was using products from Asia Pulp and Paper (APP), a pulp and paper company notorious for destroying Indonesian rainforests, including the habitat of the endangered Sumatran tiger. Ken was understandably distraught. It wasn’t pretty. But all the drama that followed - Ken’s shocking interview, a public Twitter feud between the former couple, the hunt for hundreds of Chainsaw Barbies...

Full article: http://www.greenpeace.org.uk/blog/forests/mattel-and-barb...

Tweets

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