05 Oct '11, 11am

The Good Guys Debate the Bad Guys About the Business Case for #CSR via @triplepundit

The Good Guys Debate the Bad Guys About the Business Case for #CSR via @triplepundit

The ‘good guys’ team’s presentation didn’t remind me of a kumbaya moment at all. It was more like a blitz of CSR-supporting facts and graphs. It was interesting to see that although both of the good guy team members talked about advantages for integrating sustainability in business such as minimizing risks, greater ability to generate higher growth rate, better positioning to take advantage of opportunities in developing countries and better management of valuable intangibles, such as brands, IP and employees, a large part of their presentation was dedicated to returns. It might be because Both Dr. Vinay Nair and Paul Herman practice socially responsible investment in their firms or because it is considered the soft belly of CSR, as demonstrated by the other team. No matter the reason, returns (as well as risks) ruled the conversation.

Full article: http://www.triplepundit.com/2011/10/good-guys-debating-ba...

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