05 Oct '11, 9am

@Dell’s Investment in Sustainable Packaging Earns a Certified Recyclable Rating #sxsweco

At SXSW Eco , many innovative companies and NGOs have come together to discuss ideas for environmental protection. Local computer behemoth Dell was on hand to discuss their new packaging strategy. Oliver Campbell was an engineer with no experience in packaging, but that didn’t stop him from joining Dell’s packaging team. As he put it, “I didn’t know what couldn’t be done.” In fact, he drew on his farm background to help his team come up with some creative, sustainable and eco-friendly ways to package Dell products. “We sat down and thought: what could we do at Dell that could save forests and improve the standard of living for people in other areas,” Campbell said. The answer? Develop a packaging solution that reduced environmental impact. The Dell packaging team began looking at bamboo. It very strong and has high tensile strength, it grows extremely fast and has a very h...

Full article: http://www.triplepundit.com/2011/10/dells-investment-sust...

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