04 Oct '11, 3pm

Patagonia launches its UK flagship store and some new eco initiatives:

Patagonia launches its UK flagship store and some new eco initiatives:

Ethical fashion brand, Patagonia, has opened a flagship UK store in London’s Covent Garden. The 4,340 square foot shop, run in partnership with fellow outdoor sports brand, Outside , will stock a mixture of ski and snowboarding gear, lifestyle clothing and the company’s full range of footwear. ‘We stand for more than just apparel,’ said Rob Cohen, Patagonia’s Vice President of Retail. ‘Patagonia is about sustainability, quality and responsible business. We want stores to be gifts to their communities.’ Founded by Yvon Chouinard in 1973, this is Patagonia’s second UK store and comes in the wake of the successful launch of its first outlet in the Peak District. With a 100 per cent recyclable collection, continued commitment to supporting environmental grassroots initiatives and participation in the ‘one percent for the planet ’ scheme launched by Chouinard in 2001, Patagonia...

Full article: http://www.theecologist.org/green_green_living/clothing/1...

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