04 Oct '11, 2pm

Check out this animation that we developed for #ghgprotocol - nice one @tgater and @niceandserious team!

A New Standard for Carbon Footprints By LESLIE KAUFMAN In an article in Tuesday’s Times, I write about new protocols that have been developed to help companies measure their greenhouse gas emissions. The goal is to guide them in tallying emissions across the entire life cycle of a product and the value chain of a corporation. (That’s company-speak for the emissions resulting from gathering the raw materials for the product, using the product and eventually disposing of it.) It’s a complicated idea, which is why the creators of the standards prepared this video to explain the advantages. The notion is that a corporation can’t even start to manage a problem until it measures it.

Full article: http://green.blogs.nytimes.com/2011/10/04/a-new-standard-...

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A New Standard for Carbon Footprints By LESLIE KAUFMAN In an article in Tuesday’s Times, I write about new protocols that ...

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