04 Oct '11, 11am

Is Patagonia the world's greenest fashion brand? We spoke to founder Yvon Chouinard to find out:

Is Patagonia the world's greenest fashion brand? We spoke to founder Yvon Chouinard to find out:

magazine called me one day from New York saying “Oh my gosh, oh my gosh, all the models, Naomi and everyone, are wearing your Synchilla jacket. What are you going to do?’ As Yvon Chouinard, founder of Patagonia, tells the story, the news made him recoil. During the 35 years he has spent building up one of the world’s best known outdoor clothing companies, fashion has never been something that Patagonia does. In truth, Patagonia’s core customer is more likely to be a Hawaiian grandmother, who clocks up hundreds of miles kayaking solo in he North Pacific. ‘Our philosophy is to make the best product and that means clothing that doesn’t wear out or need ironing and definitely no fashion,’ says Yvon. Surprisingly for a fashion company that's simultaneously anti-fashion, this stance has brought Patagonia impressive success and a large collection of ‘firsts’. Take cotton for exam...

Full article: http://www.theecologist.org/green_green_living/clothing/1...

Tweets

Patagonia launches its UK flagship store and some new eco initiatives:

Patagonia launches its UK flagship store and so...

theecologist.org 04 Oct '11, 3pm

Ethical fashion brand, Patagonia, has opened a flagship UK store in London’s Covent Garden. The 4,340 square foot shop, ru...

Fashion Bang : Go GREEN With Me | Emeryn.com

Fashion Bang : Go GREEN With Me | Emeryn.com

emeryn.com 06 Oct '11, 2am

Most of my clothes bought since my high school days are still kept nicely in my wardrobe and I’m still wearing it to date,...

Brand New @ Sales Price!

Brand New @ Sales Price!

sgflea.livejournal.com 11 Oct '11, 2pm

Made of quality polyester chiffon (Lightly stretchable) Fully inner lined ; Non sheer Features V-neck with pleated/ruche w...

Fashion Bang : Forever 21 | Emeryn.com

Fashion Bang : Forever 21 | Emeryn.com

emeryn.com 04 Oct '11, 2pm

It’s been 25 years since the day I was born. I’ve grown up from a chubby lil gal to what I am now. Bah… I wanna stay young...

Welcome to quote your best price, All Brand New

Welcome to quote your best price, All Brand New

sgflea.livejournal.com 04 Oct '11, 9am

SGFLEAMARKET - Welcome to quote your best price, All Brand New Recent Entries Members Archive User Info Links Community ru...

Hermes launches SHANG XIA, a new brand in China [Best Of The Best 2010] #luxury

Hermes launches SHANG XIA, a new brand in China...

luxuo.com 05 Oct '11, 7am

Hermes has opened its first boutique for its new brand Shang Xia — a bold strategy that highlights China’s growing importa...

Another reason to like @Patagonia - encouraging...

treehugger.com 26 Sep '11, 8pm

Ever the maverick Patagonia gets a little crazy once again. As an extension of their long running Common Threads program (...

SELLING!!! Brand New Ladies Wear from Japan,Taiwan,Korea more more more

SELLING!!! Brand New Ladies Wear from Japan,Tai...

sgflea.livejournal.com 03 Oct '11, 10am

Recent Entries Members Archive User Info Links Community rules Mod Posts FAQ Irresponsible members Dead sellers/buyers (LA...

brand new authentic longchamps!

sgflea.livejournal.com 10 Oct '11, 3pm

SGFLEAMARKET - brand new authentic longchamps! Recent Entries Members Archive User Info Links Community rules Mod Posts FA...

Taghandbags.com Fashion Week Handbags: Loewe Spring 2012 - PurseBlog: Check out our gallery and review of Loewe

Taghandbags.com Fashion Week Handbags: Loewe Sp...

purseblog.com 04 Oct '11, 12pm

Without a doubt, I count myself as a fan of the Loewe Spring 2012 collection as a whole. Stuart Vevers has done amazing th...

forward fashion

forward fashion

3 simple steps to enjoy free normal postage! 1. 'Like' our facebook page ! 2. Share the album,"Forward Fashion"! 3. Email ...

Hooray! A Solar PV Brand Is Finally A Household Name! ...Except the Brand is

Hooray! A Solar PV Brand Is Finally A Household...

renewableenergyworld.com 04 Oct '11, 11am

On the one hand, it’s a dream come true for a solar marketing geek like myself: Finally, average Americans can name a sola...

Mostly brand new items selling at $10.

Mostly brand new items selling at $10.

sgflea.livejournal.com 14 Oct '11, 3pm

1) NO TRADES 2) Postage preferred 3) Meet ups only to my convenience. Payment has to be in before meet up. 4) Prices state...

Thy-Dowager’s Fashion Diary 03

thy-dowager.blogspot.com 08 Oct '11, 10pm

Local Blogger’s “Fake Sex Video” Causes Backlash Blogger Peggy Heng’s Scandal Catfight! Is this how you ask people for for...

Pai: the eco favourite taking the beauty world by storm:

Pai: the eco favourite taking the beauty world ...

theecologist.org 06 Oct '11, 12pm

It’s funny how some of the best brands operate under the radar for 12 months or sometimes longer before coming up with a p...